SiteAdOptimizer gave me greater visibility into source of each google click. It is more useful for content advertising where google reports give nothing. Great to see that such services are around.. I am a happy user right from day -1

Site AdOptimizer brought in new insights in to the way we looked at our e-marketing spending. It made us identify the click frauds & sites that had no ROI in a jiffy ! We have ever since been able to save on our wasteful expeditures & plough them into the right places - Thankyou folks !